2020 Pharmaceutical Industry's First Pure Online Conference

By the speed way health full participation in the organization of the day fine speed smooth listing press conference, this is the pharmaceutical industry in 2020 to "pure online live mode" of the new product listing conference, for the pharmaceutical industry to create a successful precedent, but also for the healthy and orderly resumption of production to play a positive role in encouraging.

　　One-stop solution to the brand launch pain points, highlighting the new value of fast-track health marketing.

The change of activity plan from offline to online does not mean that all links are simply copied. According to the characteristics of the online marketing environment, the Fast Track Health team aggregates vertical and horizontal industrial chain resources in the pharmaceutical field, uses new media resources to build a new marketing scenario for the brand, maximizes the fit between the online communication path and the brand side, gives emotional attributes to the sunny and fast flow, and presents the core and essence of listed new drugs and enterprise brands in a multi-dimensional and three-dimensional manner.

In terms of content presentation, the press conference combines policies, closely follows the situation, and integrates the characteristics of the medical industry and new drugs. With the help of online live connection, the time of top experts in the medical field is fully and reasonably used to enhance the interactivity and authority of the content. Through the interpretation of experts in the medical industry, academic experts, business representatives, and the media speak together to make professional and multi-dimensional content more "popular" and "popular"; in terms of communication channels, in addition to the people's health platform of the people's network as the main live broadcast window, the people's network official website, the home page of the people's health channel, the information flow of the people's health APP and the people's good doctor APP also participate in the simultaneous live broadcast, with the sound volume superimposed and spread, striving to make good products fully "dialogue" with the outside world, helping brands to plant grass deeply to target customers, and realize the double the growth of brand communication and sales.

This event was unanimously recognized by all parties, and the brand gave Suotu Health a high evaluation. "Zhengda Tianqing's new product launch conference is the first time to use pure online live broadcast for dissemination. It is also the first time that we have cooperated with the People's Health Platform of People's Daily Online. The credibility of our press conference has been greatly improved. This is a form of good interaction between us and the public. At the same time, this cooperation is a very useful attempt by us and the Suotu Health Team, the innovation, flexibility and efficient execution of the Fast Track Health team coincided with Zhengda Tianqing, and finally it was possible to work together to deliver a perfect press conference for the public during the epidemic control period."

　　Following the past and opening up the future, carrying dreams and walking along the road to health and innovation

The market is changing, opportunities are fleeting, and when experience remains the same and things change, experience becomes a stumbling block. The Suotu Health team has always stressed internally that in an era of great changes, only by resuming trading in time and challenging itself at all times can we really avoid "defeating the opponent but losing to the times" at the root ".